This campaign aims to advertise Snarky Tea in a fun way that represents the brand and catches the attention of the intended female audience (25-45 years old). Each tea is made with a specific intended purpose to help women through their busy days by giving them energy, providing calm, or making them sleep easier. The inspiration behind the work echoes the company’s ideas of tea made for women by women. The brand was created to empathise with the audience by understanding what they want and giving them what they need, precisely as the ads intend to communicate. The brand already created the names of the tea’s; it was up to me to create fun, engaging and empathetic taglines, call to actions and body copy that demonstrate and reflect the target audience that Snarky Tea understands them and has their back.