Branding, Packaging and Social Media

Illustrator, Photoshop

This project was created as a fun way to brand and market women’s wellness products. Creating a brand for middle of the market priced products targeted to a female audience aged between 25-35 years old. Yoni aims to take the stigma away from personal toys for women and encourage conversation among friends in a casual way with a touch of cheekiness and humour. The imagery supports these ideas by placing the toys in casual, everyday settings that are relatable to the audience and will inspire them with different ways to play.