The Sugar Studio

Branding and Merchandise

Illustrator, Photoshop

An up and coming cake store, The Sugar Studio wanted to capture the idea of all things sweet in a fun, modern and eyecatching way. The logo was inspired by the owner’s love of the amazing Amina Mucciolo of Studio Mucci. It was important for the logo of the business to suit all of the different styles of cakes that the studio creates, from 1st birthday cakes, 80th birthday cakes or traditional wedding cakes, the pastel and soft tones capture all moments along with the fun and sweet personality of the owner. As the Christmas season approaches, The Sugar Studio is launching Christmas themed sweet boxes, to suit, the logo, calling cards and merchandise were all slightly altered to match the colours of the sprinkles and icing on the treats inside.